Brand Identity, Brand Strategy, Digital, Art Direction, Typeface Design, Mascot Design

A portal into the many dimensions of cannabis.

A new multi-sensory and experiential destination that explores the many facets of cannabis culture has landed in New York’s Soho. Offering five floors of unique exhibitions and experiences, THC NYC aims to be a beacon of “high” culture, and our identity helps to transport visitors out of the ordinary and immerse them in the extraordinary.

Base Design
Min Lew, Ross Gendels, Carlos Bocai, Shirlin Kao, Mirek Nisenbaum, Jun Ki Hong, Katerina Mery, Anjela Freyja, Anthony Carson

Type Director’s Club ↗
Creative Boom ↗
Brand New ↗